Website Design

Choosing Your Domain Name

Before you can even think about getting a website built you are going to need to secure your domain name.  Most people would know it as your DOT COM name.  Choosing the right one for your business is where most small business owners and service providers start screwing up their web presence.  You do NOT want your competitors to scoop up the best name for your local area.  So pay attention to the content in this article.

The first domain you should purchase is obviously your company name.  For example.

“ABC Accounting” = www.ABCAccounting.Com
“Steves Excavation Service” = www.StevesExcavationService.com
“XYZ Hair Studio” = www.XYZHairStudio.Com

The domain name above is what you’ll be using for your business cards and everything else you do in PRINT such as flyers, invoices, letterhead etc…

Here’s the kicker… And where everybody screws it up.

But first… Let me ask you a question…?

If you were new to your area or maybe you’ve even lived there quite a while and you needed an Account to help you with your taxes this year.  If you wanted to find an accountant instantly you’d most likely start your search on the Internet.

Let’s say for example you lived in Victoria, BC… What do you think the first thing you’ll type into a search engine will be…?

“Victoria BC Accountant” or Victoria BC Accountants”

You’re not going to type in ABC Accounting…  Because at this point in of the game nobody knows who you are!

If someone owned the domain name “victoriabcaccountant.com” the search engines would be taking notice of the website as an important local resource for that keyword.  It’s quite likely you would find them first.

So what am I getting at…?

Be the first in your area to wrap up your services in a dot com name.

Example… You live in Duncan BC. And own a local roofing business…

DonsRoofing.Com (Company Name)
DuncanRoofingContractor.Com (Internet Marketing Name)

Example… You operate a hair salon in Nanaimo BC.

XYZHairStudio.Com (Company Name)
NanaimoHairSalon.Com (Internet Marketing Name)

Are you following me…

Now your website is going to stand a better chance at being found by local searchers looking for a “Duncan Roofing Contractor.”  or a Nanaimo Hair Salon because if that’s what they searched for… And your site popped up close to the top if not first, WHO do you think they are going to check out first…?

It’s not rocket science… It’s a really simple and often overlooked local Internet Marketing strategy.  This is something you could be taking advantage of.  It’s first come, first serve… Once the name is taken there is likely little chance they (your competitor) will let it go…

So are you going to wrap up the names related to your services for your area or are you going to let your competitors do it first?