Website Design

Your Website Call To Action.

What’s your websites “Call To Action”…?

If you don’t know… You’re already in trouble!  The web unlike any other place of doing business is incredibly fickle.  Internet Surfers are a new breed of consumer with their own set of rules on what makes them decide to take action or bail on you.

If a website visitor has to spend more than 10 seconds looking around your website for “The Next Step” you’re going to LOSE that website visitor and they won’t be coming back.

Websites need to be straightforward and easy for your customers to make their most important purchasing decisions.  The easier it is for them to do business with you the more business you will generate.

Some forethought is definitely required to make sure that you’re presenting your visitors with a vivid and clearly visible “Call To Action”.  It may take a few tries to figure out what makes your customers ACT NOW but thanks to programs like Google Analytics (which we install for all our clients) you can track your visitors activity.

This provides you with data that you can use to then make the appropriate changes to your website.

Here is a description of a website with good “Call To Action”

JP owns a general remodeling company.   He had a super slick web designer who was smart enough to create an individual page on the website for each one of JP’s remodeling services.

Kitchen Remodeling
Bathroom Remodeling
Basement Finishing
Shop Construction

*MOST* Designers would rely on the website visitor to be smart enough to find your “Contact” page and then take the necessary steps to get in touch with you.  But you’ve got that super slick web designer who was wise enough to realize that your website visitors don’t want to do that.

He was saavy enough to create a customized contact form, prominently accesible right from each of the individual services pages.  Now if the website visitor clicks on the Kitchen Remodeling link, they can see some examples of the contractors work and then immediately without ever leaving the page they can request a quote/estimate for their kitchen right there.

Human Impulse is a strange thing and when faced with multiple decisions or an unclear path a confused mind will almost always say NO!

Hit with them something “Actionable” at the moment that brain impulse says “YES” and you’ll start converting more of visitors into interested prospects and the profits won’t fall far behind.

Carl Sorensen